Raise Your Home’s Value With Home Improvements

With home values on the decline throughout the country, many are turning to remodeling and home improvement projects to boost their home’s value. The following are a few of the projects homeowners can undertake to help raise their homes’ values.

With the economy slumping, buyers aren’t as interested in real estate bells and whistles as they are in home improvements that can lead to lower repair and utility costs in the future. Upgrading from traditional low cost vinyl siding to fiber-cement siding or foam-backed vinyl, while expensive, can lead to utility savings where owners will male back 80 – 88% of the siding’s cost in the home’s value. Even just replacing old vinyl siding with new, which can usually be done for just under $10,000, can raise a home’s value by around $8,000.

Replacing your homes windows can also substantially lower heating and cooling bills while increasing a home’s value. Replacing old windows with new more efficient ones can bring back a return of investment of nearly 80% as well as attract prospective buyers.

Bathroom remodels are a slightly higher cost project to undertake, sometimes upwards of $50,000, but owners can usually recoup about 70 percent of the cost in the home’s value.

Major kitchen remodels are perhaps the most time consuming and costly of home improvement projects, averaging anywhere from $100,000 to $125,000, but, as kitchens are generally the most used room in a home, it can also lead to the largest rise in a home’s value. Owners who remodel their kitchens typically see their home’s value rise about 70 percent of the cost of the project. Minor kitchen remodels are less expensive projects, and can usually lead to an almost 80 percent recoup of investment.

Adding a deck to a home is another way to improve a home’s value, especially as the slumping economy forces many families to cut their entertainment spending and spend more time at home. The average price of installing a composite deck is about $37,500, 62 percent of which can be recouped in the value of a home. A lesser expensive wood deck can be added for around $10,000, and owners can typically expect to recoup more than 80 percent when the home sells.

Adding a bedroom to a home is a sure way to increase the value, whether by expensive room addition, or by converting an attic into a bedroom. Owners who go the attic-conversion route usually see a return of their investment of 75 percent.

Many homes in areas that allow basements are sold with the basement serving as little more than a storm shelter. The walls are unfinished and flooring is basically the concrete-top of the foundation. Refinishing these basements into usable rooms is usually not that expensive as there is typically no demolition and repair needed. Owners can expect to see a return of investment around 70 – 75 percent when they finish a basement, depending on what type of room it creates and how extensive the work.

Before undertaking any home-improvement projects, owners should always take their time, shopping around for any financing they may need, carefully selecting a reputable contractor, and, perhaps most importantly, speaking with real estate and tax experts to determine the impact the improvements will have on property taxes.

Home Improvement Sales Leads – 4 Tips For Getting Leads in Your Area

As a business owner you obviously want as many home improvement sales leads as possible because leads turn into sales and sales equal income! There are lots of ways to market a construction type business in order to get consumers to call on you, but which ones work and which ones are a bit expensive for what they deliver in terms of generating quality leads? Well these 4 key points or tips can give you some insight of what resources are available and which ones are the most effective when you are looking to gain focused construction, siding, windows, plumbing, or other type of handyman leads for your company.

1. One item is clear and that is in order to have an effective sales and marketing campaign now days you need to have an online presence, regardless of what type of company or service business you are running. You may ask why this so crucial because you may be used to just always following the path of some small or large phone book ads and maybe a few radio advertisements. The fact is more and more consumers, potential clients, and other people in need of specific services search online everyday in order to find businesses and companies who can provide quality and proven service in their area.

2. Hopefully we can assume you have heard of Google, Yahoo, and Bing, the most powerful and widely used search engines on the internet. Some where close to 70% of all online users search Google for business services everyday and the other 25% use Yahoo or Bing! And to take that a step further, it has been said that more than 50% of consumers will do some research online before choosing a construction company to work with and pay for before they call them. The reason for the large number of online searches as opposed to the old, some what out-of-date, yellow pages is that consumers and prospects can find out so much specific information about a company before they decide to call and speak with them. The internet is a way that can save people lots of time searching for exactly what they want where as with a phone book or yellow pages they can only see a small portion of information and in most cases just a your company name and phone number! When someone in need of home improvement help goes to Google and types in “home improvement companies in their area” Google will only show the top 10 most relevant results (same for Yahoo! and Bing). With the yellow pages there can be hundreds of choices to pick from and it’s tough to know which one has the exact services that you are looking for, you can see the internet cuts out lots of wasted time filtering services including wasted time on the phone.

3. If you own a home window replacement company in Des Moines, IA and a home owner uses Google and types in “Des Moines home window replacement” you can’t get a much more focused lead than that. And the cool part is if you have a good online marketing presence and have an easy to read website with you service information on it you could be one of those top 10 companies on the front page results for that prospect’s search! That consumer or lead is looking for what you have and because you have a home improvement website that lists all of your services and specialities you will get a call and have a much higher rate of closing a deal and making the sale than if they just looked up home repair or window companies in the phone book! Some home construction companies in the phone book don’t offer window replacements but the only way a homeowner knows that is to call and find out, if that same person types in “window replacement in Des Moines, IA” they know that any of those 10 companies have exactly what they want! That is why you need to be online and especially on the front page of Google results.

4. How can you start marketing effectively online and more specifically with Google in order to get these targeted sales leads? There are many options available, some more expensive than others. The main question you need to ask yourself is how much is one good home improvement sales lead or call worth to your company profits? Once you get a call what are your skills or abilities to close the deal and make the money instead of your competitors? The best way to get these types of sales leads for any type of business, whether it is windows, doors, home siding, or home remodeling services, is to get your company website on the front page of Google! If you don’t know how to get ranked on Google you should find an experienced and reliable company who can do it for you. Remember 50% of people search the internet these days (and that % continues to rise every year) instead of finding companies with out-dated forms like the phone book. The phone book ads can cost thousands of dollars a year and sometimes hundreds or thousands per month, getting results and a presence on Google or online in general can be much more cost effective and profitable in the short term but more importantly in the long term!

Keep tips in mind when thinking about your marketing campaign online or more specifically with Google or any sort of lead generation campaign. Find and talk to a company who can get you results for home improvement sales leads online so that you are one of the top 10 in your area. See if those same online advertising specialists can also make you a website, rent you one that already gets local home servicing leads, or if they can help your existing site. Having a website is only effective for getting new leads if it shows up during a prospects search. Find a company and call them up to let them know what kind of results you are hoping to achieve online and then ask if they can help or improve your chances of getting your piece of the online home improvement sales traffic!

Home Improvement Sales Leads – Who Should You Target?

If you are looking to make money selling improvement products or services for the home, you are looking for home improvement sales leads. You can easily find these leads by searching the internet or using a desktop leads generator, but what type of individuals should you target? For starters, it all depends on whether you are selling a product or service. Keep reading on for more information.

Selling Products

If you run a home improvement store (online or offline) or if you sell construction supplies, there are three types of sales leads you are looking for. These individuals are construction companies, construction workers who do side projects, and homeowners. All of these individuals are someone are within your targeted market because they might be interested in buying the products you have available for sale.

Selling Services

If you run a home improvement service, that might include general construction work or remodeling, you are looking at one large group of individuals; homeowners. To narrow down your results, focus on those who are attempting to sell their homes, those who are advertising they want to buy a home, and those who outright state online “I am looking for someone with home remodeling experience.” These are the individuals most likely to use and pay for your services.

Now that you know what type of home improvement sales leads you should be looking for, how can you find them? Instead of paying a professional to generate leads for you, do it yourself with a desktop leads generator. Many of these programs let you search thousands of websites with one search. Use a related keyword or keyword phrase (home improvement, remodeling, construction, repair, and so forth). Your program will let you see the entire posts online. At this time determine if they are a “good” sales leads and the make contact. Most programs will let you send an email right from the program!