The Essence of a Marketing Manager in a Home Improvement Company

So you want to hire a Marketing Manager. Someone suggests you go to a headhunter or a dot com site. You get inundated with resumes from those with degrees in marketing or those with marketing backgrounds in major corporations – ad nauseam. Unfortunately, most of these applicants cannot fill the job.

The most appropriate applicant as a Marketing Manager for a lead based home improvement company has usually worked for a company with “in home” salespeople. They have a feel for what will pull leads in various advertising mediums; they understand the kind and quality of leads the company needs, as well as the kind and styles of the salespeople who will be issued the lead. A Marketing Manager in the home improvement business has the responsibility of keeping the lead pipeline full.

The ideal Marketing Manager will have to understand budget limitations, lead issuance and control factors and, above all, that leads are a precious commodity. Most leads are obtained expensively, and once acquired remain viable until your company or a competitor sells the product of interest to the prospect. Your Marketing Manager has to understand database management, confirmation and rehash scripting, how to negotiate with the media, event sources and S.F.I. relationships with big box and other similar “brand” sources. If a call center is involved, the ability to hire, train and supervise others is a necessity.

None of the above obviates the possibility that you won’t find “a diamond” without the experience defined. However, prepare yourself for training and control in the early stages because Marketing Managers in home improvement organizations are still an enigma.

Cues: Write the job description before you hire. Detail issues such as: what performance is expected, what budget to maintain (including the cost of the marketing manager) along with territory and product limitations. Compensate with a base salary and incentives for meeting budget requirements. Finally, evaluate these 3 considerations regarding the applicant: Can they do the job? Will they do the job? Do they fit?

Referral Marketing For Home Improvement Contractors

In these tough economic times, it is imperative that home improvement contractors implement a fully-functioning referral marketing strategy. If they don’t, they are potentially losing thousands (or hundreds of thousands) of dollars in sales and profits.

If designed and executed properly, this referral marketing system will help home improvement contractors:

o Attract a steady flow of ready and willing customers for your most profitable services;

o Give your business an “UNFAIR ADVANTAGE” by locking-out your competition from the best customers and the most profitable markets;

o Build your image as THE authoritative home improvement expert in your area and command top-dollar for your services;

o Enjoy the freedom to raise your prices year after year, while your competition has to discount to survive;

o Generate a torrent of profitable referrals from existing and past customers through referral marketing;

o Dramatically increase the VALUE and salability of your business;

o Have your customers enthusiastically giving you permission to contact them for future business;

o Have a 24 hour a day/7 day a week profit-producing referral marketing system that creates leads while you are sleeping, fishing, golfing, relaxing, and spending time with your family;

o Dramatically reduce your workload so you’ll have plenty of time for yourself.

But with the demands on home improvement contractors to service their current clients while still hustling to find new ones, the referral marketing program that they institute has to be all-encompassing and not place more work in their already busy schedule. The last thing they need is a referral marketing program that includes a bunch of useless books and manuals they have to read, software they have to install, or huge home study courses that take months to complete.

There’s no doubt that the successful home improvement business is the one that has the most effective systems for attracting, retaining and multiplying happy customers. Most home improvement companies are so obsessed with getting new customers that they completely ignore the gold mine of opportunities with their former and existing customers and never consider any type of referral marketing program. All this does is make the home improvement contractor rat race worse for those who participate… especially when the economy slows.

But, home improvement companies that know how to develop long-term relationships with their customers, have an active database of happy customers that they communicate with on a regular basis, and that can rely on their customers to feed their business (and their families and employees), day in and day out – year after year – even when the economy takes a dump…those are the home improvement companies that are going to be successful through referral marketing.

Many home improvement contractors throw away thousands of dollars on ineffective advertising because they’re chasing that elusive new client. The truth is, their current client base – if used properly through referral marketing – can provide the instant sales and profit that they need. The value of a satisfied client is immeasurable when a properly designed and implemented referral marketing system is put in place.

Home Improvement Books

Home Improvement and Repair Books are a very useful resource when it comes to home improvement DIY. Home repair is an unavoidable circumstance faced by everyone at one stage or the other. Any home owner is supposed to be prepared for this dreaded situation as constant wear and tear of home appliances and various other climatic conditions lead to home repairs and improvement.

Home Improvements, big or small cannot be ignored or postponed as doing any such activity leads to more aggravated problems and higher is the expenditure. However, everyone desires to run away or avoid such hassles such as the leaking roof, termites in the framework, seeping basement, squirrels in the attic, furnace failing, broken down air conditioner, and many more simple home repairs as well as home improvement like adding on rooms or installing a new kitchen.

Improvement books can help the novice when it comes to home repair and home re-modeling. Home repairs being a common problem is almost solved individually. Only when technical involvement is high, the professionals are asked to attend. As they turn to be expensive, people are trying to solve their own problems. Not only are the professionals expensive, but are also time consuming. To avoid such grave conditions, improvement books have come as a great source of relief. There are many books written by experts and exceptional professionals who have come out and published books to give ideas to solve home repairs and improvements to save money and time.

Home improvement books are one of the best ways to protect your expensive investment. Though homes are the highly prized investment, they often call less maintenance than a car. However, you should fix any problem of your home repair before it completely breaks down. By following the tips and solutions provided in the books, it is possible to evade the financial stake. These books offer you a seasonal plan of checking all the particular areas that may create problems. You can follow the illustrated instruction of what, where and when to do. You can comprehend by reading the book, when it is actually time to call for a professional. You can treat the home improvement books as the most trustworthy home maintenance official program that guides and steers you in making the apposite choices.